And the Soul Shall Dance

 Read “And the Soul Shall Dance” (pages 220-248) and develop a marketing strategy for a production in your town/city. While a dollar figure is not given, consider that your marketing campaign has a modest budget. You will write a proposal addressing the following: 1. How you plan to get the word out. 2. Who your audience is/will be. (What is your area like? Are there a lot of theatergoers to attract or are you going to have to sell the idea of going to the theatre in addition to selling the production?) 3. What kind of marketing materials do you anticipate and what do you envision for their design? (You do not need to create a poster but you must describe what you think the marketing materials should look like.) Make sure you either design a poster or describe how you would prepare one in great detail. Pick a venue to produce this play, and make sure you specify where and when and any other important information. If you use Facebook, PSA’s or other social media’s, make sure you state what you would say. Choose a target audience for your marketing plan. State who they are, and why you think they should be your focus. Then, discuss a plan on how to reach this group. Finally, brand your marketing strategy. This is a play about specific people and time. How can you use the themes of SOUL to build your marketing plan? Use a specific symbol(s) from this play to communicate the essence, as well as, hook us into viewing this production. Think of the posters on Discussion Board VI, and how they intrigue us with a visual “hook”.

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